Marketing Specialist

Are you a strategic thinker with a passion for marketing and innovation? Do you have a deep understanding of the value chain and industry dynamics, and are you ready to drive growth and profitability in a dynamic environment? Then you are the person we are looking for! For the Headquarters of Cosun Beet Company we are looking for a:

Marketing Specialist

(32 - 40 uur)

Where will you work?

Since pictures speak louder than words, here is an introduction to some colleagues from the Central Office.

What will you do?

• Developing and implementing strategic marketing direction to growth for CBC, demonstrating a deep understanding of the value chain, industry economics and competitive structures, keeping abreast the latest developments to align with the plan

• Work on an implementation plan across various disciplines to ensure communication and acceptance of the set direction

• Actively identifying opportunities within the various segments and regions of the market to leverage open market dynamics further both in Europe and outside

• Driving profitability by applying value pricing and developing value propositions

• Owning buyer enablement/customer journey across all channels of engagement specific to the respective market(s).

• Harmonizing information from multiple sources (e.g. customer engagements, intelligence reports, market trends, IP filings, import / export statistics, etc) to support the building of our new CRM base as well as to support strategic decision making. 

• Improving profitability through product mix, by leveraging more long-term relationships or specialty products in specific markets as and where relevant

• Representing and being the CBC partner in building our new sustainability positioning at Cosun Group level

• Designing an innovation roadmap, with focus on level 1 and level 2 innovation projects

• Taking ownership for driving innovation projects, in collaboration with the innovation team, through the 5-stage funnel including implementation and product documentation

• Work with Product Management to make sure your specifications and product families remain in accordance with trends and legislative developments

• Contribute to value creation at the customer by joining sales on customer visits and driving customer projects forward.

What could a typical day look like?

You start your day with some coffee and a review of the latest market trends and competitive analysis reports. This helps you refine Cosun Beet Company’s strategic marketing direction. Next, you join a cross-disciplinary meeting with colleagues from sales, product management, and R&D to discuss the implementation plan for the new marketing strategy.

Mid-morning, you analyze market data to identify new opportunities in various segments and regions, both in Europe and beyond. You then work on developing value pricing strategies and creating compelling value propositions for Cosun Beet Company’s products.

After lunch, you focus on optimizing the customer journey across all engagement channels and gather data from multiple sources to support the development of Cosun Beet Company’s new CRM system. You also look for ways to improve profitability through product mix optimization and represent Cosun Beet Company in sustainability initiatives with Cosun Group.

In the afternoon, you collaborate with the innovation team to design and drive an innovation roadmap, manage projects through the 5-stage funnel, and ensure product specifications are up-to-date with current trends and legislation. Finally, you join the sales team on customer visits to understand their needs better and drive customer projects forward.

To be successful in this position, you are/have:

• Masters degree-level working and thinking capacity, preferably in B2B Marketing

• 5-10 years of marketing or product management experience in Nutrition, Ingredients or Chemicals industry

• Fluent in Dutch

• Combining Strategic and Entrepreneurial mindset

• Natural curiosity for markets, products and processes

• Able to deal with complexity of large organizations

• You are not done learning and have the ambition to grow further in our organization

• You take a creative approach to understanding the market, recognizing opportunities and envisioning strategies for growth. 

• You have strong interpersonal and communication skills, such as consensus building, decision-making and conflict resolution.

• You thrive presenting your work and delivering insight.

What we offer:

• Attractive total remuneration package

• Excellent pension scheme with a low employee contribution.

• Year-end bonus of 8.33%.

• 25 vacation days (based on a 40-hour workweek) and 23 ADV days that you can take or (partially) be paid out.

Excited about the role?

We look forward to receiving your application. Click the application button and address your motivation to

Leoni van Leeuwen, HR Specialist Recruitment (#LI-LV1).

*An assessment may be part of the application process."